Film company logos

I looked at the variety of different film companies, and noted that these are the first thing you are presented with and they give the company the film is made by as well as making the audience aware of the genre. I looked at common themes that state them as production company logos and analysed the differences between them that make them so iconic and distinguishable.

Similarities I found where that many featured an image in conjunction with text, which not only makes it more memorable but also more exciting and eye catching. I found that all the text anchored the image. An example would be ‘DreamWorks’ which features a picture of a boy fishing off the moon, this is rather make-believe and anchors the idea of dreams. A further example would be ‘Focus features’ which presents the background of circles which are out of focus. Also much of the text is short and simple so therefore this makes it very bold blunt and memorable. This is key as would make people remember and hopefully watch further films made by them. An example of this would be like ‘Universal’ and ‘Paramount’ which are easy and simple words. Moreover the images that are used are rather unreal and create a sense that you are entering another world whereby anything is achievable. For example the iconic image of the flying horse in the clouds for ‘Tristar’. Also may of the logos are central perhaps giving them prominence and importance. An example would be ‘Lionsgate’ whereby the text is located in the middle of the screen. As well this the text is always horizontal perhaps making it easy to read like ‘Pathe’. Another common trait is the use of colour. Usually at the most 4 colours are used and the colours are mainly primary colours. Blue it’s the most commonly used colour featured in mainly like ‘DreamWorks’ and ‘New line cinema’.

They do have differences though like a variety of different fonts are used. Some fonts are rather bold like ‘Miramax’ whereas some are more fluid and soft like ‘Paramount’. The text also varies in size with some being small like ‘working title’ in contrast to some being a lot larger like ‘Europia’. A further difference is that they represent varying genre backgrounds like ‘Warner independent pictures’ represent thriller and horror ideas with the use of black, red and sharp edges whereas ‘Walt Disney pictures’ represents a family genre shown by light colours and soft edges as well as a fairy-tale castle.